Social media marketing is dominating the marketing world simply because it is to use and reach out to multiple customers. It is even easy to target a specific group unlike traditional methods like billboards and poster which are sometimes guesswork. Instagram is among the top social platforms and has the second largest number of subscribers after Facebook. Initially, people were using Instagram as a platform to post vacation and travel photos but now using it more as a promotional tool. The following are the reasons as to why Instagram is famous in the modern world.
- Pictures convey better messages than words
Some people are lazy and reading through written texts seem like a punishment to them. There are also some people who have not attained formal education, but they can get a message from a photo. People are now focusing on visuals because it is faster to decode messages. It gets better when you are selling physical products because you can take clear photos and post for customers to see. You can also use catchy captions to capture the attention of your followers. You can combine your photos with short videos in cases where you may require illustrations. You can also use infographics when you are illustrating a process.
- Easy to automate
Marketing can be very involving especially when you do not have a dedicated team to do the task. It gets worse when you are in the early stages of developing your business, and you do not have the money to hire a marketing team. The process of looking for relevant hashtags, following subscribers and engaging customers can be very involving. You may not get the time to process and fulfil orders which should be your core business. Luckily, you can automate your Instagram through use of bots. You can check out the Best Instagram Bot – Automation for Likes & Followers to save you the hustle and still get desirable results.
- One does not need special training
Crafting the right message on text can be somehow tricky because you may not know how to be catchy but at the same time not appear to be needy. You need to master a lot of things when it comes to marketing because you just need a clear photo or video and a short caption. It may also be expensive to take marketing classes which are needed in traditional marketing strategies such as personal selling.