Is your brand on Pinterest? Well, more than seven million people are, including graphic designers, bloggers, businesses, and companies. Even then, drawing attention requires strategic planning and implementation. Here is a brief overview of some tactics that work.
Pinterest, like any other social media platform, is a place of followers. So, you should make it your priority to get a big audience to make it easier for you to showcase your brand. On that note, consider buying your first few followers to trigger organic growth. After all, a picture says it all, and the more love it gets from your audience, the easier it is to propel your business to the next level.
You have to remain consistent on Pinterest to give your followers a reason to check your feed. Also, pinning regularly enables you to keep your level of engagement intact. It is essential to mention here that you should ahead of time to make things easier for you. Don’t forget to space your pin. In other words, you don’t have to pin ten times in a row to avoid any unnecessary bursts of content.
Use Rich Pins
Be sure to take advantage of the rich pins, a feature meant to add valuable details and info on the pin themselves. So, include headline and links on your pins. Your products should consist of real-time price and the availability of the items. Your movie pins should include things such as members of the cast and ratings.
Be Mindful of the Size of your Images
Your pins have to look attractive in the eyes of your audience. Keep in mind that pins get sliced off feeds in the ratio happens to be more than 1:3:5. So, ensure that your images have the required height. For instance, if your image is 600px wide, it has to be between 900px and 2100px tall.
The Bottom Line
Sure Pinterest isn’t as big as other networks such as Facebook or Instagram. However, it is an excellent place to showcase your brand, product or service. It is also a good source of traffic. Note that you will have to write better descriptions to get the results that you want. They should be keyword-rich and detailed. Keep the sentiments brief and positive. Also, include a call to action to give the reader something to do. And no, do not use hashtags.